While an upgrade plan would be nice, they also need to air on the side of caution in not hurting new customers too badly. I agree that buying a new, expensive, device one year after initial launch hurts, but that goes with the territory of technology. In this day and age, if someone buys a Gen 1 product, they had better understand full well that the Gen 2 version will be out pretty quickly and it will have some kind of hardware features that an update won't take care of.
It sucks, but it is the nature of the beast and it keeps tech companies going.
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