It's not a very glamorous app idea but with the price of gas being what it is, I'd really love to see some sort of fuel log type of app on the iPhone. One that could be used to track multiple vehicles, find your location, and then search the web for the cheapest gas near you. It could provide graphs showing your milage results and probably could be expanded to track other type of automotive expenses. Don't know if the SDK allows for this but if the data could be exported it could be very valuable for fleet managers.
I'd build it myself if I had one iota of programming skills.
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