Syncing consist of backing up, syncing music, installing apps. After 1 initial sync future syncs shouldn't take long, unless you added 1000 new songs or something.
The thing that used to take forever was the backup...I think it just backed up everything every time. Now I think they've done something to do some sort of incremental trick or something. So if you send a bunch of text and email etc. during a month that backup is going to take some time. If you do it once a day it should take less.
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