You can also select your area code (If you are with ATT and have a National Plan). It really doesn't matter where you live.
Selecting numbers is something that has gotten harder as the carriers get more subscribers. In the ATT stores they will do more to try to get you a memorable number than they will at a Mall Kiosk. Especially if you chat them up a bit.
However, since everyone has phones that have on-board contact dirctories, having a specific number or a memorable one really does not matter much any more in my opinion, unless you are looking for a commercial account and the number has to be memorable to users that see your advertising.
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