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That said, the DMB version of the of the Prada seems to have turned into a one-armed bandit
http://www.engadget.com/2007/04/18/l...w-with-dmb-tv/ |
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Not everyone with a portable music device uses the iPod brand, but it can't be denied that the majority do, and that it was the iPod that changed the format people use to carry their music around, whether they use an Apple product or not. I think in the same way the iPhone could actually be the force that inspires people who would otherwise think data use on a cell phone was too nerdy or high-tech for them, and it will become as commonplace as carrying an MP3 player. Or it could flop horribly, I suppose. But Apple has already created a market where one didn't exist in portable music players, and they could do it again with phones.
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The iPod situation doesn't really count. That was literally an entirely new market with a void of a major player. The phone market is very different. Like I said in an earlier post, Apple is more or less reacting to an existing market. They will create a sub-market with the iPhone: high priced/high end almost luxury phones (can't wait to hear about the muggings here in NYC! ) but the idea that a $600 phone will become dominant, that I find hard to believe.I have friends in their 20's who still don't have cameras on their phones or pay more than $50 for one, let alone wanting to watch videos or replace their current 30gb ipods. Even me with my dorky habit of the 6700, 700wx, 650 and Moto Q have not convinced many to get one.
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"The past is never quite how you remember, the future's promise may not be fulfilled. Live for the present. The ruins fall around us as we speak." |
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I don't think anyone is predicting that. Apple's stated aim is 1% of the market by the end of 2008. The highest percentage I've seen predicted was from Steve Ballmer (oddly enough). He said 2 or 3% (but didn't give a time frame). Of course 1, 2 or 3% of a billion device per annum market is a lot of phones, but nothing approaching dominance. Personally I have my doubts that Apple will ever even try for the bulk of the market, at least not if that means producing cheap, low-end (and low-margin) devices.
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